Seen & Heard
Here’s where I’ve spoken, written, and been featured. Explore how my insights on consumer behavior are showing up in the world.
Marketing That Connects: Turning Scrolls into Sales with Dr. Nicole Sanders
Podcast Title:
Featured Podcast Appearances
Etsy Seller Success Podcast — July 5, 2025
Show:
Explore how psychology fuels shopper behavior, from scroll-to-sale tactics to building trust through UGC.
Summary:
Interactive Lecture, University of South Alabama, October 2025
The Female Consumer Code: Decoding What Drives Gen Z
Conference Presentations & Speaking Engagements
Southern C Webinar, October 2025
The Female Consumer Code
University of South Alabama, April 2025
Guest Lecturer: Swipe. Click. Buy
Society for Healthcare Strategy and Market Development (SHSMD), Pensacola, FL, October 2022
Panelist: Hospital Marketing: Strategies That Build Trust
Council of Supply Chain Management Professionals (CSCMP) Annual Conference, Atlanta, GA, September 2021
Conference Presentation: Supply Chain Social Sustainability Drives Firm Performance
Council of Supply Chain Management Professionals (CSCMP) Annual Conference, Atlanta, GA, September 2021
Speaker: The Power of Personalization: Building a Brand Experience
My newsletter where I blend research and storytelling to unpack the psychology of shopping, social commerce, and consumer behavior.
The Shopping Lab (Substack)
Writings & Publications
Articles on consumer psychology, retail insights, and the future of shopping — from the fall of the curated influencer to why vacations change how we buy.
Medium
The Impact of Marketing Mix on Unplanned Purchasing and Cart Abandonment in Social Commerce: An SOR Approach
Completed December 2024, University of South Alabama.
Dissertation
I share weekly insights on consumer behavior and marketing strategy with my professional community.
LinkedIn
“Etsy Sellers Brace for Tariffs: The Impact on Women and Small Businesses”
September 2025
The 19th News
Media Mentions & Features
“Breaking the Marketing Mold: 5 Innovative & Non-Traditional Marketing Strategies That Can Engage Audiences Like Never Before”
Scheduled for November 2025
Authority Magazine (Upcoming)
Auburn University, August 2025
Judge, The Starting Line Case Competition (First-Year MBA Students)
Academic Engagements & Judging
Auburn University, September 2025
Judge, The Final Mile Case Competition (Second-Year MBA Students)
Contributed to the 2026 AMA Future of Marketing Report, which will be presented at SXSW by the American Marketing Association in March 2026
Panelist, American Marketing Association (AMA) Future of Marketing Foresight Panel
Emerald Coast United Way, 2025
United Way 40 Under 40 Honoree
Awards & Recognition
