In this episode of Consumer Catalyst, host Nicole delves into the psychology behind impulse buying and unplanned purchases, exploring the key factors and emotional triggers that drive these behaviors. Using the context of Black Friday and Cyber Monday, Nicole distinguishes between impulse and unplanned purchases, shares intriguing insights from her PhD research, and provides practical tips for both marketers and consumers. From emotional triggers to scarcity, social proof, and atmospheric cues, this episode is packed with strategies for understanding and leveraging purchasing behavior. Nicole also offers actionable advice for mindful shopping and maintaining control over spending.

Don't miss this engaging exploration of consumer behavior and marketing tactics!

00:00 Introduction to Impulse Buying
00:51 Black Friday Shopping Insights
01:38 Personal Black Friday Experiences
03:51 Understanding Impulse vs. Unplanned Purchases
08:42 Emotional Triggers in Shopping
15:22 Effective Marketing Tactics
25:19 Mindful Shopping Tips
27:56 Conclusion and Next Episode Preview

Free Resource
💡 From Browse to Buy: The Impulse Purchase Formula
Download Nicole’s free workbook to learn how to turn your marketing mix into a tool for creating unplanned purchases—while keeping your customers’ values at the center.
👉nicolearnettsanders.com/freebie-1

Connect with Nicole
Let’s keep the conversation going! Share your Black Friday stories or your thoughts on this episode:
📸 Instagram: @NicoleArnettSandersPhD

Next Episode Preview
🎭 Episode 3: Emotions in Emerald – The Storytelling Genius Behind Wicked
Discover how this Broadway sensation uses emotional storytelling to build fan loyalty and engagement.

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From Browse to Buy: The Impulse Purchase Formula

December 5, 2024

CONSUMER CATALYST

Consumer Catalyst: The Psychology Behind Impulse Buying and Unplanned Purchases